We are witnessing a significant shift in the landscape of the internet, where the era of a useful and accessible web is coming to an end. The future seems to be moving towards closed discussions held behind locked doors, within private fora and platforms like Discord. Meanwhile, the public-facing web is becoming increasingly cluttered with content generated by language models, lacking the substance and reliability of valuable information. Searching for unbiased product reviews, expert tech support, and other helpful advice will resemble the process of finding illicit sports streams or pirated journal articles. The extensive history of genuine human interaction found on platforms like Reddit may serve as valuable training material for the mindless bots and deceptive marketers that could potentially replace it.