Exposure to the polymorphic production plan seems to install in people an ontology that I would describe as a productization of mental classes, where individuals are capable only of understanding something equivalent to consumer products, much in the way that art has become synonymous and thus non-descriptive described earlier. The standard mindset in the Western post-industrial state can only conceptualize of things in an inherently consumerist fashion. This again is keyed into the conflation of trade-value and use-value, where the average American can only understand the symbolic value of things, rather than their physical or strategic utility. More and more of the economy is mediated through a productization of the environment, and the various elements of transmedia storytelling and situational design are an attempt to take this design philosophy to its logical conclusion where art invades life, but remains a predicable, largely consumerist experience, ideally advertised truthfully and thus pre-determined and safely invariant.