Beautification costs too much. It’s uneconomical. Contrary to this usual view, ugliness costs more. What is the cost to physical well-being and psychological balance of careless design, of cheap dyes, of inane sounds, structures, and spaces? What does it cost in absenteeism; in sexual obsession, school drop-out rates, overeating and short attention span? Could the causes of major social, political, and economic issues of our time also be found in the repression of beauty? The price we pay for our inanities is the cost of beauty. Whether you sniff it smoke it eat it or shove it up your ass the result is the same: addiction.