Month: April 2020
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Mass Movements
Mass movements have always been a part of human history, whether they are political, social, or religious in nature. They have the power to transform societies, overthrow governments, and bring about change. However, the base of a mass movement is often composed of frustrated individuals, and this can have significant consequences for the movement’s goals…
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‘roni Talking Blues
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Reification: Low Hanging Fruit
In the world of music, there is a common expression used to describe something that is easy to achieve or attain, but may lack depth or originality: “low-hanging fruit”. In the context of rock music, the concept of “low-hanging fruit” can refer to the use of common musical cliches or overused chord progressions that are…
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Reification: How Licensing killed Rock’n’Roll
Twenty years ago, licensing a rock song in a TV commercial would be met with immediate cries of “sell out.” But within the last decade, commercial syncs are providing an additional source of income as record sales continue to slump — so it’s no surprise that the number of classic rock songs in advertisements has…