Tag: “return on investment (ROI)

  • Tijuana Donkey Show

    The internet, for all its bluster about connection, is a land of empty signifiers – a million flashing neon signs advertising a product you don’t need and an experience you can never truly have. The internet’s a goddamn circus of flickering signs, a kaleidoscope of data vomit that paints a picture as real as a…

  • Stopping advertising to save money is like stopping your watch to save time

    This is a famous quote attributed to American author Henry Ford. The quote suggests that stopping advertising in order to save money is a counterproductive strategy because advertising is a critical component of a successful business strategy. Advertising helps businesses to build brand awareness, reach new customers, and communicate the benefits of their products or…

  • Rules of the Game

    There’s a sickness in the air. It smells like Axe body spray, fear, and poorly structured hedge funds. The streets of Wall Street are crawling with a new breed of mark: the finance bro. You know the type—high-and-tight haircut, teeth like polished marble, and a face that screams, Dad says I’m a winner. These goons…