Tag: marketing

  • Stopping advertising to save money is like stopping your watch to save time

    This is a famous quote attributed to American author Henry Ford. The quote suggests that stopping advertising in order to save money is a counterproductive strategy because advertising is a critical component of a successful business strategy. Advertising helps businesses to build brand awareness, reach new customers, and communicate the benefits of their products or…

  • The Flickering Hustle: Confessions of a Theater Impresario

    I didn’t always live like this—counting crumpled twenties, watching phantom faces flash across empty velvet rows, and praying to the flickering gods of Hollywood. There was a time when movies meant something, when the smell of stale popcorn mixed with nicotine and sweat, and the rattling reel of film was as sacred as mass. But…