Tag: Ego

  • Ego As Control Panel

    The ego, that greasy control panel strapped to your meat chassis, craves one thing above all else: validation of its own rickety self-image. It doesn’t matter if this image is a flickering neon sign in a bugfuck nowhere town, advertising a product long since discontinued. No, the ego insists it’s a holographic billboard in Times…

  • The Super-Ego Injunction

    “Doctor, if I quit content creation, will I finally be happy?” “Of course not—but you’ll stop pretending you might!” Ah, the obscene superego injunction of late capitalism: “Create! Brand yourself! Be free!”—but only within the coordinates of a system that simultaneously democratizes the tools of production and annihilates the possibility of their emancipatory use. We…