I have always been curious about what a tech cycle looks like from up close, the mechanics of it, the raw gears grinding beneath the polished veneer. As this last one scrapes the bottom of the barrel and sputters to its inevitable end, it’s worth noting that innovations like the first iPod or the latest LLMs are, in their essence, affect machines. They could rewire entire systems of perception if used properly. But tech people, with their near-religious devotion to speed, to the thrill of the next release, to the relentless pursuit of dopamine, are too caught up in the rush to truly savor affects.
They’re the speed freaks, the ones whose minds race at a thousand miles an hour, always two steps ahead, but never quite present. They can’t afford to slow down, to feel the ripples of emotion and sensation that affect brings. In their world, everything is reduced to a hit, a spike in the data, a momentary high before the next fix is needed. The machinery of tech hums along, fueled by this insatiable hunger for speed, for progress that’s always just out of reach.
Meanwhile, those outside this digital cyclone—artists, thinkers, those who dwell in the messy, unpredictable world of affect—are tripping through the kaleidoscope, inhabiting a different temporality altogether. They follow the slow, undulating rhythms of feeling, of experience, their minds tuned to the subtle shifts in light and shadow, in mood and tone. They navigate the spaces between, where tech’s binary rigidity falters, where the infinite complexity of human emotion unfolds.
Remember the Hawkwind quote: “the band was built on one bunch of guys taking acid and another bunch of guys taking speed, and they never got along because they were inhabiting different temporalities.” Tech is the speed, always hurtling forward, barely aware of the ground beneath. Art is the acid, dissolving boundaries, blurring lines, steeping in the affective present. The collision of these temporalities creates a dissonance, a disconnect that neither side can fully reconcile.
And so, the tech cycle spins on, driven by speed, by the relentless pursuit of the next hit of dopamine, while the affects remain in the periphery, sensed but not fully grasped, felt but never truly integrated. It’s a loop, a circuit that never quite completes, always racing ahead but never arriving, always seeking but never finding the depth, the richness that lies just outside the frantic beat of the digital age.
No medium lasts forever, but affects mostly do. The critical distinction lies in how they evolve over time. Dopamine, the quick fix, the rush of the new, inevitably turns to cortisol—the stress of keeping up, the anxiety of the chase. What once thrilled now grates, what once sparked joy now triggers fatigue. The cycle of dopamine-fueled tech and innovation is unsustainable, leading to burnout as the novelty wears off and the demands increase.
Affects, on the other hand, have a way of self-renovating. They aren’t just a fleeting chemical response but a deeper, more enduring resonance within us. Affects grow, shift, and adapt—they transform with us, renewing themselves through new contexts, new interpretations, new emotional landscapes. While the medium through which they’re delivered may fade, the affects continue to evolve, sustaining their relevance and power long after the original source is gone.
In this way, affects hold a kind of timeless vitality that dopamine-driven experiences lack. They renew themselves, reflecting the ever-changing nature of human experience, while the mediums we rely on to trigger that dopamine rush eventually falter, leaving only stress and dissatisfaction in their wake.