Tag: Advertising

  • Stopping advertising to save money is like stopping your watch to save time

    This is a famous quote attributed to American author Henry Ford. The quote suggests that stopping advertising in order to save money is a counterproductive strategy because advertising is a critical component of a successful business strategy. Advertising helps businesses to build brand awareness, reach new customers, and communicate the benefits of their products or…

  • Phantom Progress

    The Illusion of Progress: Unraveling the Advertising Revenue Model and Its Second-Order Consequences Introduction: In our modern digital landscape, the advertising revenue model has become deeply intertwined with our daily lives. Through the intricacies of custom audiences, lookalike targeting, and retargeting techniques, advertisers aim to capture our attention and persuade us to purchase products. However,…